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Over the past year, Gucci clothing has experimented with multiple global games. Robert Triefus, EVP of brand and customer engagement, explains how the brand inhabits new worlds.
Gucci plans virtual world for Gen Z on The Sandbox. Inside Gucci’s gaming .Gucci is ramping up its gaming and esports focus with the launch today of Gucci . Gucci has partnered with Tennis Clash, The Sims, Genies, Roblox and Pokémon Go to create and sell digital clothing as part of a games retail strategy. Over the past year, Gucci clothing has experimented with multiple global games. Robert Triefus, EVP of brand and customer engagement, explains how the brand inhabits new worlds.
Gucci has partnered with Tennis Clash, The Sims, Genies, Roblox and Pokémon Go to create and sell digital clothing as part of a games retail strategy.
Inside Gucci's strategy: gaming, metaverse and NFTs. A conversation with Robert Triefus (Executive Vice President, Brand & Customer Engagement) and Nicolas Oudinot (EVP New Businesses and. Gucci plans virtual world for Gen Z on The Sandbox. Inside Gucci’s gaming strategy. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing.
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Gucci is ramping up its gaming and esports focus with the launch today of Gucci Gaming Academy to back emerging esports talent developing professional careers. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion. Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci Vault and Metaverse Ventures, a division designed to scale and expand the brand’s metaverse and gaming strategies.Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital.
His responsibilities include defining and scaling Gucci’s metaverse and gaming strategies, as well as overseeing Vault, an experimental online space launched in September 2021 that Gucci uses to showcase everything from NFTs to . Brand Strategy Gaming Ecommerce. With virtual Gucci handbag selling in Roblox game for more than real-life versions, as part of our deep dive on all things gaming we consider the.
Over the past year, Gucci clothing has experimented with multiple global games. Robert Triefus, EVP of brand and customer engagement, explains how the brand inhabits new worlds. Gucci has partnered with Tennis Clash, The Sims, Genies, Roblox and Pokémon Go to create and sell digital clothing as part of a games retail strategy.
Inside Gucci's strategy: gaming, metaverse and NFTs. A conversation with Robert Triefus (Executive Vice President, Brand & Customer Engagement) and Nicolas Oudinot (EVP New Businesses and. Gucci plans virtual world for Gen Z on The Sandbox. Inside Gucci’s gaming strategy. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse strategy that signals a long-term investment in virtual worlds and digital clothing.
Gucci is ramping up its gaming and esports focus with the launch today of Gucci Gaming Academy to back emerging esports talent developing professional careers. Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion. Take Gucci’s appointment of Robert Triefus in November 2022 as CEO of Gucci Vault and Metaverse Ventures, a division designed to scale and expand the brand’s metaverse and gaming strategies.
Strategy. Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. His responsibilities include defining and scaling Gucci’s metaverse and gaming strategies, as well as overseeing Vault, an experimental online space launched in September 2021 that Gucci uses to showcase everything from NFTs to .
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